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Madhu Viswanathan

Associate Professor of Marketing Research Director at IIDS

PhD from the University of Minnesota, Twin Cities
Undergraduate from BITS, Pilani

Prior to joining ISB, he worked as an assistant professor at University of Arizona.

He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare

His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.

Research published in: Journal of Marketing Research

Madhu Viswanathan

Associate Professor of Marketing Research Director at IIDS

PhD from the University of Minnesota, Twin Cities
Undergraduate from BITS, Pilani

Prior to joining ISB, he worked as an assistant professor at University of Arizona.

He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare

His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.

Research published in: Journal of Marketing Research

Madhu Viswanathan

Associate Professor of Marketing Research Director at IIDS

PhD from the University of Minnesota, Twin Cities
Undergraduate from BITS, Pilani

Prior to joining ISB, he worked as an assistant professor at University of Arizona.

He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare

His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.

Research published in: Journal of Marketing Research

Madhu Viswanathan

Associate Professor of Marketing Research Director at IIDS

PhD from the University of Minnesota, Twin Cities
Undergraduate from BITS, Pilani

Prior to joining ISB, he worked as an assistant professor at University of Arizona.

He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare

His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.

Research published in: Journal of Marketing Research