Lorem ipsum dolor sit amet, consectetur sit amet adipisicing elit, sed do eiusmod lorem ipsum.
Madhu Viswanathan
Associate Professor of Marketing Research Director at IIDS
PhD from the University of Minnesota, Twin Cities Undergraduate from BITS, Pilani
Prior to joining ISB, he worked as an assistant professor at University of Arizona.
He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare
His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.
Research published in: Journal of Marketing Research
Madhu Viswanathan
Associate Professor of Marketing Research Director at IIDS
PhD from the University of Minnesota, Twin Cities Undergraduate from BITS, Pilani
Prior to joining ISB, he worked as an assistant professor at University of Arizona.
He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare
His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.
Research published in: Journal of Marketing Research
Madhu Viswanathan
Associate Professor of Marketing Research Director at IIDS
PhD from the University of Minnesota, Twin Cities Undergraduate from BITS, Pilani
Prior to joining ISB, he worked as an assistant professor at University of Arizona.
He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare
His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.
Research published in: Journal of Marketing Research
Madhu Viswanathan
Associate Professor of Marketing Research Director at IIDS
PhD from the University of Minnesota, Twin Cities Undergraduate from BITS, Pilani
Prior to joining ISB, he worked as an assistant professor at University of Arizona.
He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare
His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments.
Research published in: Journal of Marketing Research